jeudi 8 septembre 2011

How Did Streetwear Come into Being

When and where did streetwear originate? Streetwear started in the California surf and skate circles and was originally known as skatewear and surfwear depending on what particular circle the clothing came from. With the birth of Stussy, others began to follow suit and the two designs became closely interlinked. By the mid 1980's more brands had started to appear and became common place as they spread through the USA. Just a matter of time and the rest of the world caught on. Many times surfers and skaters would create their own branded boards and t-shirts with their own unique styles.

The first of these to make an impact on the scene was Shawn Stussy who placed his tag like signature on his boards and t-shirts. As his status as a good surfer started to raise, so did the popularity of his clothing and boards. Japan became the next market to catch on to the streetwear craze and as always they came with their own unique styles to the table. This somehow influenced streetwear as a whole and the different types of styles and designs were soon adopted worldwide. Many people speculate about when and how the styles originated but it is clear that it started at the end of the 1970's and the early 1980's. It was an exciting time with the entrance of punk and what would become hip hop. Today streetwear has crossed boundaries going into different areas of the fashion industry. Sunglasses and bags are becoming even more associated within the style. With the passing by of time, streetwear has also become more prominent.

Historical View of Streetwear

Streetwear which basically means the 'fashion of streets' in which people wear, T-shirts, sneakers etc can be dated back into late 1970's when it became a new style of clothing in California meaning more freedom on what to wear. It was much more influenced by its surroundings like, California's surf as well as skate scenes. Japanese as well came up with this new style by designing more appealing unique design features which were equally costly. This influenced the new clothing trend thus its fast adoption to the rest of the world. More over by mid 90's this kind of clothing had firmly made its way to the world market with Europe catching on last.

This became a big business and saw fashion brands take great ideas and wonderful innovations that came with the original brands. With time the fashion industry managed to explode and reached corporate dollars thus economically meant costly high quality clothing industry. To date streetwear has crossed boundaries with sunglasses as well as bags becoming more popular with brands like Eastpak producing quality bags and Blackflyz that produces most of the original shades in the world. Music styles have created new cultural trends either by a new dress, new way of dancing or behavior by influencing people's way of thinking. Fashion trends are thus the ideas and inspirations that are implied by a certain group of individuals. Conclusively,
Streetwear clothing has no known source of origin; the fashion is more inspired by street themes.

 

 

 

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