vendredi 2 septembre 2011

WHAT ARE SNEAKERS

Sneakers are the most commonly worn shoes by young people today. They can be referred to as any athletic shoe that has rubber soles. However, there has been a debate on which athletic shoes should be called sneakers because the term might not apply to certain types of shoes that are designed for other purposes. The various names that have been assigned to sneakers other than its usual name is cross trainers, running shoes, daps, gym shoes, sports shoes, tennis plus other additional names.

How sneakers got their name

Sneakers were first mass-marketed in the 1900s by a company known as Keds who contracted an advertising agency to help them come up with a common name for their product. This name was chosen because the sneakers which had rubber bottoms made very slight noise on surfaces and could therefore “sneak” up on an individual without being heard at all. This was a big difference especially since most shoes were made with hard sole, thereby making the dissimilarity between the sound of hard and soft soled shoes noticeable.

Before Keds came up with the sneaker idea, there was a company known as Plimsolls who had come up with a type of sneaker that had a line in the rubber just under the canvas of the shoes. This is the concept from which the Keds Company borrowed from even if not all sneakers have the line that is dominant in the Plimsolls shoes.

Types of sneakers

Basketball sneakers – these shoes are mostly worn by people who play basketball. It has a rubber sole, synthetic or leather upper, mid to high top and has a leather or synthetic upper, a rubber sole, and lots of cushioning or support for the ankles. The support can be in form of innovations such as helium pockets or air pumps.

Canvas sneakers – these shoes have a simple construction encompassing the obvious rubber sole and a canvas upper. They come in low or high tops and also in a variety of colors.

Cleats – these are common for shoes that are used to play sports especially on muddy or grassy ground as they have small spikes on the bottom.           

Cross-trainers- these are popular too and are made of either leather or synthetic material. They also have mid or low highs with rubber soles.

Obviously, this list does not exhaust all types of sneakers that are available in the market because they come in numerous varieties.

 

 

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